This is the mission


These kind of military industrial complex billboards are all over the area here. This one says "This is the mission, this is the tanker". It is an ad for the Boeing KC-767 Advanced refueling jet. This billboard sits on a road called Military Highway, across from Kmart and looming above Big Al's Muffler Shop, (which, incidentally, features the dumbest and most anti-Italian advertising campaign you can imagine, which I can talk more about that some other time)

Now, it seems likely that absolutely nobody buying these jets will see this billboard. It is theoretically possible that someone leaving the airport will see it, since it is on a road that runs toward the interstate. But it is kind of hard to believe that just seeing this billboard will convince a procuring sort of person to buy this jet. I am guessing there are other kinds of refueling planes, but they don't advertise that I have seen. So how good could they be? I know what kind of refueling jet I am going to get.

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