blame it on China


The rat head that appeared in a snack food package may have come from China.

The nation's largest snack maker, Nongshim, made a public apology Tuesday for one of its best-selling items containing the head of a small rodent. The company shut down the snack production line, and supermarkets are already removing them from their shelves.

The apology came after gray skin-like material, 1.6 centimeters in length, was found last month inside a jumbo-sized Nongshim snack, ``Saewookkang'' (shrimp snack). The Food and Drug Administration on Monday gave a correctional order to the snack manufacturer.

The ``material'' was very hard and covered in oil and burnt hair, and it also had the remains of eyes and a nose, which led the administration to conclude it to be the head of a rat.

A customer had reportedly called Nongshim asking for a refund and a recall on all of its product made on that day, but initially her requests were denied. However, later the company tried to compensate her and recalled all the products in the market, she said.

The company explained that a factory in China makes the dough and sends it to a factory in Busan to fry, pack and distribute it. ``I doubt the frying process in Busan is unhygienic, but we are looking into the possibility of the material being added during the dough process at our factory in China,'' a Nongshim spokesman said during the public apology.


Though my favorite part of this story is that, according to "experts," people consider the rat head to be just another last straw in their patience after prices were raised 100-200 won (10 to 20 cents).


``What gets me angry is that the company tried to play the whole thing low key and I ate several bags of Saewookkang,'' an angry netizen (ID: KTU) said.

The fact that Nongshim has raised the snack price by 100-200 won due to rises in raw materials prices earlier this year is adding to public anger, experts said.



Expert note to snack food makers: do not couple higher prices with rat heads. One market innovation at a time.

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