The Korean cellphone obsession put to a vital new use: ordering McDonalds. And it has been unveiled right in my neighborhood too.


``It is a convergence service that utilizes SK Telecom's RFID technology in the restaurant industry,'' said Lee Joo-sik, senior vice president of business development of the mobile service company. ``We hope this partnership with McDonald's, the world's largest restaurant chain, will lay the groundwork for our RFID business on foreign markets.''

The Touch Order was unveiled at McDonald's Shinchon branch in western Seoul near Yonsei University. SK Telecom said that it hopes to expand it to a few more stores by December, and hopefully to other restaurant chains next year. But McDonald's remained more guarded about the new technology.

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